Privacy Policy

---

At Purple Butterfly ABA ("we," "our," "us"), your privacy is important to us. This Privacy Policy explains how we collect, use, process, and share personal information collected through our website and services. By using our website, you agree to the practices described here.

We collect the following types of information:

• Personal Information: Such as name, email, phone number, and any other information you provide via forms or inquiries.
• Sensitive Data: If relevant to services, we may collect health-related information for service delivery with appropriate consent.
• Usage Information: Including your IP address, browser type, operating system, and pages visited.
• Cookies and Tracking: We use cookies to improve site functionality and analyze user behavior. You can control cookie preferences via your browser.

We may use your information for:

• Responding to inquiries and providing requested services.
• Improving website functionality and user experience.
• Sending newsletters or updates if you opt-in.
• Complying with legal obligations.
• Protecting the rights, property, and safety of our users.

For users in the European Union, we rely on the following legal grounds for processing your personal data:

• Consent: Where you have given explicit consent for us to process your information.
• Contract: Where processing is necessary to perform a contract with you.
• Legitimate Interest: Where processing is necessary for our legitimate interests, such as improving our services.

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations.

We do not sell, rent, or trade your personal information. We may share your information:

• With service providers (e.g., hosting or analytics) to assist in running our website or services.
• To comply with legal obligations or protect our rights.
• With your consent in specific cases.

Our services are directed at children, but we collect personal information only from parents or legal guardians in compliance with applicable laws, such as COPPA. We do not knowingly collect personal information from children under 13 without parental consent.

We may transfer your data to servers located outside your home country. We ensure that these transfers are done in accordance with applicable laws and that your data is protected.

Depending on your location, you may have rights regarding your personal information:

• Access, correction, or deletion of your personal data.
• Data portability: The right to request your personal information in a commonly used format.
• Restrict or object to our processing of your data.
• Withdraw consent at any time (without affecting the lawfulness of prior processing). To exercise any of these rights, please contact us at [Your Contact Information].

We use commercially reasonable efforts to protect your personal data from unauthorized access, loss, or misuse. However, no method of transmission over the Internet is 100% secure.

We use cookies to enhance your experience and analyze website traffic. You can control cookies through your browser settings. We do not respond to Do Not Track signals at this time.

In the event of a data breach, we will notify affected individuals within 72 hours of discovering the breach, as required by applicable law.

Our website may include links to third-party sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. When changes are made, the revised policy will be posted on this page with the updated revision date.

If you have any questions about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us at:

Purple Butterfly ABA
Granada Hills, CA
contact@purpplebutterflyaba.com

818-795-2311